7 Digital Marketing Strategies for Franchises (Infographic)

Here's how to use the power of search, social media, email and more to increase your visibility.

As more and more entrepreneurs open franchises in the U.S, the competition is becoming fiercer. Fortunately, there are plenty of ways to make your franchise stand out and succeed in this crowded market, starting with effective digital marketing strategies.

As Google searches, social media and online reviews become the primary channels where people discover new and small businesses, it is invaluable for a franchise to leverage certain tools such as easily searchable keywords and exposure on other reputable and high-traffic websites. Custom targeting techniques boost effectiveness and reviews, and interactions with consumers leave a lasting impression, whether it’s a reply to a Facebook comment or a retweet.

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The Future According to Elon Musk (Infographic)

The Future According to Elon Musk (Infographic) Plans and predictions for our world and beyond, according to the man behind SpaceX. The businesses under Elon Musk's belt, from Tesla to SpaceX to SolarCity, incubate some of the most progressive ideas in their fields, and Musk is not shy to show his confidence in the at-first seemingly outlandish ventures. Yet Musk has proven his entrepreneurial prowess and foresight time and again. Beginning in 2018, he outlined events from the beginning of commercialized space travel to the colonization of Mars. Perhaps his ideas are less science fiction and more grounded in reality than we may think. Check out the RS Components infographic below for the timeline of the future according to Elon Musk, from an AI takeover to settlements on Mars, and what to expect within our lifetimes.

21 Surprising Facts About Warren Buffett

From buying his first stock at age 11 to having his face on Cherry Coke cans in China, these Warren Buffett facts might surprise you. Often referred to as the “Oracle of Omaha” -- Nebraska native Warren Buffett is an investing legend, business magnate and philanthropist. When he was 11, Buffett already bought stock, and by 16 he had amassed more than $53,000 from various business ventures and investments . From a young age, Buffett was bound for success . Although, like anyone else, he faced setbacks. From being rejected at Harvard Business School to getting told he would fail by his father-in-law, hard work and resilience pushed Buffett towards success. Today, he’s recognized for his achievements and uses his money for the greater good. From using a Nokia flip phone to pledging 85 percent of his Berkshire Hathaway stocks to various charitable foundations, check out these 20 Warren Buffett facts that might surprise you. 1. He bought his first s...

Dark matter, mysterious invisible stuff that makes up most of the mass of galaxies including our own Milky Way, is confounding scientists again, with new observations of distant galaxies conflicting with the current understanding of its nature. Research published this week revealed an unexpected discrepancy between observations of dark matter concentrations in three massive clusters of galaxies encompassing trillions of stars and theoretical computer simulations of how dark matter should be distributed. "Either there is a missing ingredient in the simulations or we have made a fundamental incorrect assumption about the nature of dark matter," Yale University astrophysicist Priyamvada Natarajan, a co-author of the study published in the journal Science, said on Friday. Dark matter is the invisible glue that holds stars together inside a galaxy. It also creates an invisible scaffold that enables galaxies to form clusters. But it has very peculiar properties. It does not...

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